We love our natural hair shampoos & body washes at Real Purity…but have you ever wondered if going natural is really worth it?
The truth is that most store-bought shampoos can contain harmful chemicals, including everything from preservatives that can cause hormone disruption to foaming agents that can cause liver and kidney damage. Interested in learning more? Read on to see the top 3 ingredients to avoid in shampoo & body wash.

Sulfates
Sulfates (like sodium lauryl sulfate (SLS) or sodium laureth sulfate (SLES), are often used as foaming agents in bath products. However, they can also produce 1,4-dioxane as a byproduct (which has been linked to liver and kidney damage) and also be irritating to sensitive skin. Although sulfates allow products to lather well, they usually aren’t necessary for clean, healthy hair or skin.

Parabens
Parabens are often used as preservatives, because they are both antibacterial and antifungal. However, parabens have recently become a concern for users because they have the potential to disrupt hormone function. Many even believe that the presence of parabens could lead to the development of either tumors or certain types of cancer.

Phthalates
Phthalates, which allow certain types of fragrance to linger after use, have also been linked to endocrine disruption, increased asthma, early puberty and even the development of cancer. This is only one specific example of an ingredient that falls under the “Fragrance” category, which contains many other worrying ingredients.
Wondering how to avoid these kinds of chemicals? It’s not as hard as you might think. Natural bath alternatives often contain ingredients like Tea Tree Oil, Aloe Vera, Sea Kelp, and Vitamin E, which can provide the below benefits.

• Plant-based oils and extracts actually promote new growth by stimulating hair follicles and providing elasticity and increased luster.
• Moisturizing ingredients like Aloe Vera Gel soothe dry, flaky scalps, while essential oils like Lavender and Rosemary prevent hair loss and promote hair growth.
• Because these products rely primarily on more natural formulas, they tend to be hypoallergenic, making them more suitable for all skin and hair types.