Many mainstream beauty brands include artificial fragrance in almost every product they sell, much to the distress of more health-conscious consumers. This ingredient's unregulated nature makes it nearly impossible to avoid and difficult to understand. But do you really need to be concerned? Read on to see if you've done your research on artificial fragrance. Artificial fragrance often includes more than one ingredient. It can mean potentially hundreds of different ingredients that vary in levels of toxicity (and includes several ingredients that are currently on the EPA’s hazardous waste list). Companies often combine these chemicals with little thought for consumer safety, and...

We love our natural hair shampoos & body washes at Real Purity…but have you ever wondered if going natural is really worth it?The truth is that most store-bought shampoos can contain harmful chemicals, including everything from preservatives that can cause hormone disruption to foaming agents that can cause liver and kidney damage. Interested in learning more? Read on to see the top 3 ingredients to avoid in shampoo & body wash. SulfatesSulfates (like sodium lauryl sulfate (SLS) or sodium laureth sulfate (SLES), are often used as foaming agents in bath products. However, they can also produce 1,4-dioxane as a byproduct (which...