The skin on my face, mainly my cheeks, is very dry. So much so that (I'm really embarrassed to say this now), for a time, when I still used chemical products like Clean & Clear, I would only occasionally wash that part of my face, because I knew my face would get so dried out. I avoided moisturizers too, because back then, I was afraid I would break out. When I discovered natural products, I finally started finding washes that were less drying than the chemical kinds, but still, my face was left quite dry. At LAST, I think I've found my product in this cleansing lotion. It's the first face cleanser I've used that actually moisturizes very well and doesn't leave my face looking as red as usual after washing. Also, so far, it hasn't caused any breakouts. Yay! Now, my face finally feels much softer and smoother than it used to feel. The only downside (albeit very small) is that I still get pieces of dead skin showing on my face. However, this has been greatly reduced (sometimes I think water itself is very drying, weirdly enough), so that's why I was compelled to give the product 5 stars. Thank you, Real Purity!