Out of the red tones sample pack I bought, this was one of the must-buy shades. It's a softly deep red with subtle plum and burgundy notes. Other reviewers with fair coloring praised it and I'm praising it for how great it looks on my medium olive skin. I look for cool tones and it seems neutral/cool to me but other reviewers who look for warm tones also love it. In the container, it looked like a bright burgundy/bright terracotta, but the plum-red tone is what I noticed when it was on. This color reminds me of Clinique's Black Honey, a cult favorite plum-pink-raisin-red that is said to flatter everyone. But this one is made with clean ingredients, and good thing because I'll wear it a lot. Five star shade, and I hope they always carry it.

I've been using this shade for at least 10 years. I'm a neutral to pale skin tone, with blue eyes and light graying ash brown hair.
This is a beautiful shade that works well- doesn't make my teeth look yellow like pinks do, works well on my skin tone, lipstick is creamy. My mother is warm toned, my sister is very fair blonde and this shade works well for all of us. Highly recommended.

This is a beautiful deep red color with a hint of brown. Such a pretty color! It will look great on warm skin tones. Real Purity lip colors are so hydrating and moisturizing. Never drying. Glides on smooth and has all day color. I love this color-I normally wear browns but I do LOVE a good red for a change up. Indian Dust is now my favorite red!

This lipstick is a pretty shade of deep red with a brown undertone. Great for warm skin tones but will look pretty on any skin tone. I like that it is in between a red and a brown. RP lipsticks go on so smooth and creamy. They are not drying and they are long lasting. This lipstick is full of nourishing and hydrating ingredients keeping your lips moisturized. I have paired this lipstick with the clear lipgloss to change the matte look to a glossy look.

Yes, this is a warm color, but I liken it to a neutral on my cool to neutral lips. I have a hard time with colors as although I am technically a cool I have some yellow tones in my skin. This color works with my blue eyes and skin tone. Not too dark! Enjoy!