We all have those days when we are staring in our makeup bag, waiting for inspiration. What shade of eyeshadow should I wear? Which shade coordinates with my outfit? I want to do something different but don't know where to start! How do I know which shades of eyeshadow compliment each other?As the the Makeup Artist here at Real Purity, I hear and understand all of these feelings, which is why I come up with tutorials and demos to point people in the right direction. But sometimes, the answer is to just sit back and let the professionals help! That's why...

 Isopropyl Alcohol. Mineral Oil. Petrolatum. Propylene Glycol. Sodium Lauryl Sufate (SLS). Chlorine. Color Pigments. Fragrance. If you pick up any hair care product off the supermarket shelf, you’ll probably see many of these ingredients listed on the back of these bottles. But as common as they are, that doesn’t mean that they’re harmless. Propylene Glycol, for instance, is a versatile ingredient often used as a carrier for fragrance, a humectant and a preservative – and it’s also also the main ingredient in antifreeze. SLS is a foaming agent that creates suds and bubbles, while simultaneously irritating skin. Fragrance is an umbrella term...

 Spring may be coming to a close, but Farmers Markets are just opening up! Begin the season by trying out some of these recipes, each of which features at least one ingredient that we love picking up locally. Read now to see which vegan recipes you should try after your next farmers market visit. BerriesFor this recipe, we’re highlighting one of our favorite ingredients – local berries. Because berries perish easily and quickly, they need to be shipped the quickly from farm to distribution center - often via air freight and from international sources. This form of transportation quickly burns fossil fuels,...

 The benefits of goji berries are astoundingly broad – but if you know anything at all about this “longevity” food, they are not a new discovery. Goji berries – also known to some as wolfberries – have actually been cultivated in China for over 6,000 years and play a frequent role in Chinese medicine. Others stories also say that goji berries were also consumed by Buddhist monks, who believed that those who ate the berries lived longer than those who didn’t.Today, goji berries are a popular ingredient in body and skin care and are often recommended for those who want to avoid...

 For years, many of you have flocked to Real Purity’s Natural Roll-On Deodorant, a top-secret, BO-repelling aluminum-free formula developed by our founder many years ago. However, just because the formula is a well-guarded secret doesn’t mean we want to hide its most powerful ingredients – which is why we’ve replicated many of the deodorant’s most powerful properties in our Pure Body Soap. Much like our Roll-On Deodorant, our Pure Body soap is designed to provide moisture while still being particularly kind to sensitive, easily irritated skin. That’s why we include grapefruit oil, which eases excessive oiliness, inflammation and acne breakouts,...

  When we’re young, our skin does an excellent job of resisting wrinkles, because the skin is able to easily retain moisture and to stretch in and out. However, over time, the skin begins to thin and loses its high concentration of elastin and collagen. As moisture retention drops and our skin loses its plumpness, the epidermis begins to sag and wrinkles begin to form.Does this declaration cause you to lose all hope? Don’t! There are specific ingredients (and formulas) that can still wage a war on wrinkles. Read on to see which ones we prize the most in our Pure...

Wondering how to make this Mother's Day extra special, but struggling to find the perfect gift? Never fear - our list makers are here! Just read below for the Real Purity team's 7 favorite craft ideas for Mother's Day - all of which only need materials and ingredients you probably have lying around the house. Happy crafting!

 Tea tree oil is an oil extracted from the leaves of the tea tree, also known as Melaleuca Alternifolia, an Australian tree. According to WebMD, this oil (when applied topically to the skin), can be used to treat everything from acne and lice to recurrent herpes and chicken pox. So why is this essential oil so effective? Read on to see why you should make tea tree oil a staple in your household. It’s Antibacterial: More specifically, it’s an effective way to battle acne, fungus infections of the nails and athletes foot. For example, applying a 5% tea tree oil gel...

 Spring cleaning can be both a whirlwind and overwhelming endeavor. But whether you have trouble tossing old junk, you’re looking for a new project or you’re wondering how to get those suspicious smells out of your kitchen, we have a few ideas on how you can clean up for the spring & summer season. Read below to freshen up your home with these basic spring cleaning tips. Reuse, recycle, repurposeBefore you start cleaning up the dust and dirt, you gotta get rid of that clutter – and if you struggle with this, then we have good news! Most of the...

Ready for some easy tips on how to "live green"? Check out just a few of the recommendations that the Real Purity team has compiled below! Update Your Lightbulbs: Did you know that just by updating all of the existing lightbulbs in your house to their energy-efficient, CFL counterparts, you could save hundreds of dollars during their lifetime? Bonus points – CFL bulbs use up to 75% less electricity, which means you’re saving both dollars and the planet. Check out your potential cost savings by visiting this online calculator at Bulbs.com. Ditch the Junk Mail: Okay, here are some quick...