When we’re young, our skin does an excellent job of resisting wrinkles, because the skin is able to easily retain moisture and to stretch in and out. However, over time, the skin begins to thin and loses its high concentration of elastin and collagen. As moisture retention drops and our skin loses its plumpness, the epidermis begins to sag and wrinkles begin to form.Does this declaration cause you to lose all hope? Don’t! There are specific ingredients (and formulas) that can still wage a war on wrinkles. Read on to see which ones we prize the most in our Pure...

 For hundreds of years, millions of people around the world have used the aloe vera plant for a variety of purposes. Native to the continent of Africa, this “wonder plant” can relieve everything from itching, burning skin to constipation, stomachaches and heartburn.Although using the aloe vera plant is beneficial in many ways, we are most interested in those that relate to the skin. Read on to learn the top 5 benefits of aloe vera in skin care. 1. Anti-Aging Serum:  Aloe vera can be a potent ingredient for an anti-aging skin regimen. According to Elizabeth Renter of the Natural Society, aloe vera gel...

 Are you looking for the perfect anti-wrinkle treatment for your skin? If so, you’ve started looking in the right place.While some ingredients are made to reduce the looks of fine lines, others may help prevent wrinkles from forming in the first place.  No matter what challenge you face, if you’re wondering how to reduce wrinkles with natural ingredients, the three listed below are bound to get you on the right track. Coconut OilBecause it’s high in saturated fats (the good kind of fat your body loves) and antioxidants like vitamin E and vitamin K, coconut oil is excellent for aging...